I Spent 40 Hours Reverse-Engineering Justin Welsh Growth – What I Discovered Will Change How You Do Content

I spent 40 hours reverse-engineering how Justin Welsh is making $1.8 million per year, growing LinkedIn Twitter 160k newsletter. I have discovered a 5-step process he used that changed everything for him and how you can apply same strategies.

01 |

🧠 How it Started

1/ Justin knew he wanted to make content but didn’t know where

2/ He realized that people were killing it on twitter, but no one did similar content on LinkedIn

💡 How you can do this:

• Content exists on all the platforms, but not different content types.
• take concepts from one platform and create that type content on another platform where it doesn’t exist yet.

02 |

🤫 His 10-Step Content System

Step 1

• Every Wednesday he dedicates an hour to ideation
• He goes through resources and creates an Ideation bank

Step 2

• He finds anything that supports what he is writing about: Tweets, quotes, books, articles. etc.

Step 3

• He uses a specific model to write his newsletter:

✅ what is the problem,

✅ how people approach it wrong

✅ what is his better solution

Step 4

• He checks if everything is concise, add visuals, link resources

Step 5: Pre-newsletter CTA

• He writes a piece of content to tease the upcoming newsletter

Step 6: Post newsletter CTA

• He writes a piece of content to inform that he has now published that newsletter

Step 7: Writing Content

• He has 6 different types of content pieces that he produces from this newsletter: Story, observation, contrarian take, listicle and present vs future

Step 8: Thread 🧵

• He trims off the fat and turns the newsletter into a twitter thread

Step 9: LinkedIn Carousel

• Thread ➡️ LinkedIn carousel

Step 10: Publishing

• He Publishes content weekly to avoid repeating the same content.

🤫 How he creates content easily

• He finds successful content from others and replicates it.
• He creates templates from tweets and stores them in a template bank.
• Offers a course detailing his content system (great value for money).
• Posts consistently—up to 1,200 tweets per month, including replies.
• Reposts the same content with minor tweaks, often leading to top-performing posts.

🧠 Get Unique Marketing Tips on socials

👉 Instagram | Twitter | Linkedin | Tiktok

  03 |

📇 His Unique Content Approach

♟️Unique Strategy

• Justin’s content may seem typical but is strategically crafted.
• His newsletter claims to take 4 minutes to read, though it often feels longer.
• The “4-minute” claim makes the content seem easy to consume.

✍️ Emotions in Writing

• Uses a “wheel of emotions” to ensure his content evokes feelings.
• Reads each piece and rewrites it if it doesn’t provoke emotion.

🔗Using Links

• Shares tweets with external links to articles about him.
• Uses these articles as social proof.

🗎 Testimonials

• Creates 105 unique content pieces monthly, including 8–10 testimonials.
• Testimonials boost daily sales from $3,500–$4,500 to $10,000.

🧠 Unique Marketing Growth Hacks

👉 Instagram | Twitter | Linkedin | Tiktok

 04 |

📣His Intense Promotion

🗨️ Strategic Commenting

• He Creates a schedule to comment first on other creators’ LinkedIn/Twitter posts
• This directs their followers to his profile

🎙️Podcast Promotion

• He appears on podcasts to share his content creation framework
• Offering value while subtly promoting his course.

🧑‍🤝‍🧑Collaborative Growth

• Joins groups with other creators to engage with and boost each other’s content.

👍 Engagement Mastery

• Spends an hour daily replying to comments, often using his content as replies.

📣 Timed CTAs

• Adds a call-to-action (CTA) after posts gain traction, directing people to his blog for more details.

05 |

♟️Strategy for Selling Courses

• Justin uses a unique strategy to sell his course, boosting his earnings.
• Unlike most courses priced at $500–$5,000, his is $150.
• Adjusts pricing based on the buyer’s country.

He does this for 2 reasons:

• He wants his course to be more of an ‘quasi-impulse buy’
• He wants more people to take it, to have more people talking about him and his course.

📌 Affiliate Strategy

• Offers a 30% commission affiliate program.
• Built a network of 3,000 affiliates promoting his course.
• Affiliates generate $300k annually, 23% of total course sales.

06 |

💰How Much Money Justin Makes

Total Earnings:

• Justin makes $1.7M annually.

Breakdown:

• Courses: $1.3M from two online courses.
• Consulting: $144K from consulting services.
• Newsletter Sponsorships: $120K annually at $3,000 per issue (below industry standard).
• Subscriptions: $103K from $9/month content templates for course members.
• Affiliate Commissions: $25K from promoting software with affiliate links.

📈 Scalability

• Simple model with potential to double earnings.

🔗Links

👉 Justin Welsh The Content OS

👉 Justin Welsh The LinkedIn OS 

👉 Justin Welsh The Creator MBA 

👉 Justin’s Twitter tool (Tweethunter) 

👉 Justin Sales funnel tool 

👉 Justin’s Ousourcing